WHAT WE DO
Motion Icon's escalator step branding offers unlimited creative visual opportunities to brands looking for a new and novel advertising platform. Lightweight yet high quality panels are fixed to the face of the escalator steps to create dynamic, unfolding advertising messages, lifestyle images and logos.
WHO WE WORK WITH
BRANDS
Motion Icon Australia works closely with brands and their creative agencies to create fun and impactful moving media advertising campaigns. Clients are provided with a customised artwork media kit, alternatively, artwork can be arranged through Motion Icon's in-house Graphic Design team.
RETAILERS
Escalator step branding is a striking alternative for retailers to promote their store and advertise their retail campaigns. Designs can be tailored for new store openings, wayfinding, sales events or any other retailer activity.
PROPERTY OWNERS
Over and above working closely with Property Owners to generate an additional revenue stream, Motion Icon Australia also assists property owners with their internal marketing and advertising campaigns. Whether it's Valentine's Day, Easter, Mother's Day through to Christmas, Motion Icon Australia can tailor an escalator step branding campaign to promote your next sale or event.
COMMITMENT
COMMITMENT TO OUR CLIENTS
At Motion Icon Australia, we commit to offering our clients a unique advertising medium with our novel patented escalator branding system. In addition to this, Motion Icon Australia works with their clients to create custom advertising domination packages. Each unique domination package is tailored to ensure our clients have the ability to create the greatest impact and generate maximum exposure throughout their desired location. We also commit to being available 24 hours a day, 7 days a week.
COMMITMENT TO PROPERTY OWNERS
At Motion Icon Australia, we commit to working closely with property owners, providing landlords with an 8 point safety check of the escalators prior to installation and post removal. Our 8 point safety check assists property owners by identifying any potential issues with the escalator or its steps, prior to any issues arising.
We go above and beyond to provide first class service to all of our clients, from design and printing through to installation, removal and post campaign customer satisfaction.
COMMITMENT TO OUR PLANET
At Motion Icon Australia, we commit to caring for our planet. Our escalator step branding panels are printed on fully recyclable PET material. Our specially formulated water based adhesive bonds directly to the escalator step panel, leaving no residue behind once panels are removed from the escalator.
Motion Icon has partnered with Manje to participate in their global feeding initiative. Upon removal, all escalator step panels are recycled to be moulded into cutlery sets and school rulers once a campaign has been completed. These recycled materials will be utilised to add value to the volume feeding projects undertaken by Manje and significantly reduce Motion Icon's carbon footprint.
For every escalator campaign installed globally, 1 child will be fed for an entire year.
Find out more details about Motion Icon's partnership with Manje click here.
COMPETITIVE ADVANTAGE
With more than 105 billion escalator trips taken throughout the United States each year alone, escalator step advertising opens up an exciting new and impactful global advertising opportunity.
Motion Icon now presents a unique opportunity to maximise brand awareness and increase sales globally, nationally or in targeted geographical areas in high visibility locations across all income and demographic groups.